Tuft RUgs ATL
videography – social media management – social media strategy
Turning a hands-on experience into content people want to be part of.
We worked with Tuft Rugs ATL to bring the energy of the studio online—capturing the experience through original video content and building a social strategy designed to showcase the process, the people, and the creativity behind every rug.
content creation
Created original photo and video content designed to showcase the brand, products, and personality across social platforms.
content calendar creation
Planned and organized monthly content to keep the brand consistent, timely, and active across social media.
event videography
Captured on-location event footage and behind-the-scenes moments for engaging social-first content.
content strategy
Developed a clear content direction around the brand’s goals, audience, promotions, and overall visual identity.
video editing
Turned raw footage into polished, platform-ready short-form videos, reels, and promotional content.
Over 35,750+ Total Views
Total Views
The Challenge
The client needed a more consistent social media presence that actually reflected their brand. They had plenty to share, but lacked a clear content strategy, consistent posting schedule, and enough polished photo and video content to keep their audience engaged.
Our Solution
I created a streamlined content system that combined strategy, planning, and production. From building content calendars and developing post ideas to capturing events and creating and editing short-form video, I helped turn everyday moments within the business into intentional, engaging content that could be used consistently across social media.